that's a clip from "promised land" starring matt damon. it tackles the controversy over hydraulic fracturing for natural gas. but critics say the money tells only half the story. cnbc's julia boorstin has much more. >> good evening, larry. the big question when "promised lands" expands to 1,700 theaters this weekend, how will it impact the fracking? it centers on whether drilling or fracking should be allowed. it has an anti-fracking message, though damon says it intend toss start a conversation about fracking environmental impact. but the industry is concerned enough that the marcellus shale is running commercials in the theaters and it is buying ads on twitter around the corporation. the coalition issued a statement saying quote, this film is purely a work of fiction and is not reflective of the work our industry undertakes. all done with an aggressive and effective regulatory framework. interesting twist, though the film is released by focus features one of the financiers is abu dhabi, an investment fund that's financed "men in back 3"